Semiology and Advertising Design

Program Type:

Thesis

Course Code:

VCD 562

Course Type:

Elective

P:

3

Lab:

0

Credits:

3

ECTS:

7

Course Language:

English

Course Objectives:

Within this course, students gain main principles and ability about sign systems. The course aims to give awareness about the advertisements, posters, banners, signs, symbols, icon subjects and index that surround us. It enhances to acquire the theoritical knowledge and develop semiotic analysis understanding. This course aims to upskill to knowledge of studens about the main principles of sign systems.

Course Content:

Within this course, studens gain ability to analyze advertisements, posters, banners, signs, symbols, icons, index that surround us. Accordingly students get information about Saussure, Peirce, Barthes, Eco's theories. In addition, the course aims to give consciousness and practice of semiological analysis techniques for different communication cases.

Teaching Methods:

1: Lecture, 2: Interactive Lecture, 15: Assignment

Assessment Methods:

A: Exam, B: Oral Exam / Presentation, E: Project / Design

Vertical Tabs

Course Learning Outcomes

Learning Outcomes	Program Outcomes	Teaching Methods	Assessment Methods
1. Identifies basic information about semiology concepts and theories.	1	1, 2, 15	A,B,E
2. Relates semiology outcomes with daily life and examplifies.	4	1, 2, 15	A,B,E
3. Develops communicating skills by oral presentations.	2	1, 2, 15	A,B,E
4. Analyzes signs by learning ability of semiology.	3	1, 2, 15	A,B,E
5. Develops semiology skills to create original projects.	4,5	1, 2, 15	A,B,E

Course Flow

COURSE CONTENT
Week	Topics	Study Materials
1	General presentation and introduction of the course
2	Introduction to Semiology; Pierce, Saussure and Roland Barthes’ theories, definitions
3	Introduction to Semiology; Pierce, Saussure and Roland Barthes’ theories, definitions
4	Discussion: Image and Advertising Analysis.
5	Advertising and Advertising Design: Advertising and Creativity, Brand Value, Integrated Marketing Communication.
6	Advertising and Advertising Design: Advertising and Creativity, Brand Value, Integrated Marketing Communication.
7	Creative Active Listening Practice: From Sound to Concept- From Story to Drawing.
8	Midterm Exam
9	Discussion: Advertising anf Image Analysis
10	Project Preperation Discussion
11	Creative Active Listening Practice: From Sound to Concept- From Story to Drawing
12	Project Preperation Discussion
13	Research / Final Project; Presentation in class.
14	Research / Final Project; Presentation in class.
15	Research / Final Project; Presentation in class.
16	Final Exam

Recommended Sources

RECOMMENDED SOURCES

Textbook

Barthes, Roland. (1997). Elements of Semiology.USA: Atlantic Books.

Eco, Umberto. (1986). Semiotics and the Philosophy of Language. USA: Indiana University Press.

Chandler, Daniel. (2007). Semiotics: The Basics. 2nd Edition. Routledge.

Additional Resources

Gottdiener, Mark. (2005). Postmodern Göstergeler. İstanbul: İmge Kitabevi Yayıncılık.
van Leeuwen, Theo. (2004). Introducing Social Semiotics. Routledge; New Ed edition.
Derrida, Jacques. (1985). Margins of Philosophy. USA: University Of Chicago Press.

Hall, Sean. (2007). This means this This means that. 1st Edition. Laurence King Publishers.

Hoopes, James. (1991). Writings on Semiotic by Charles Sanders Peirce, Peirce on Sign. London: The University of North Carolina Press.

Material Sharing

MATERIAL SHARING
Documents	www.coadsysexam.yeditepe.edu.tr
Assignments	www.coadsysexam.yeditepe.edu.tr
Exams

Assessment

ASSESSMENT
IN-TERM STUDIES	NUMBER	PERCENTAGE
Mid-terms	1	30
Assignment	2	10
Final Exam	1	60
Total		100
Contribution of Final Examination to Overall Grade		60
Contribution of In-Term Studies to Overall Grade		40
Total		100

Course’s Contribution to Program

COURSE'S CONTRIBUTION TO PROGRAM
No	Program Learning Outcomes	Contribution
No	Program Learning Outcomes	1	2	3	4	5
1	Knows the theories, methods, strategies and techniques in the field of visual communication design.					X
2	Has the knowledge to use competently the communication media tools on a professional level.					X
3	Analyzes and examines diversified cultural studies of visual communication design.					X
4	Associates and interprets the knowledge related to the field with various disciplines.					X
5	Designs and implements creative and authentic projects using his/her technological competence.				X
6	Conducts distinctive projects using different strategies by the knowledge acquired from the field.				X
7	Evaluates the knowledge and skills acquired from the field with a critical approach.				X
8	Tracks field knowledge and communicates with colleagues by mastering a foreign language at least at European Language Portfolio B1 general level.					X
9	Cares for the national and international ethical rules and standards in visual communication design.					X
10	Performs an innovative and authentic thesis study by conducting academic researches contributing to the field of visual communication design.	X

ECTS

ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION
Activities	Quantity	Duration (Hour)	Total Workload (Hour)
Course Duration (Including the exam week: 16x Total course hours)	14	3	42
Hours for off-the-classroom study (Pre-study, practice)	14	4	56
Mid-terms	1	30	30
Assignment	2	3	6
Final Examination	1	40	40
Total Work Load			174
Total Work Load / 25 (h)			6,96
ECTS Credit of the Course			7

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