Course Language:
English
Course Objectives:
This course aims to provide to the students the basic principles of visual culture, visual perception and persuasion on a theoretical and practical basis.
Course Content:
This course introduces students to the principles of visual perception and visual persuasion with an emphasis on visual, rhetoric theories and cultural influences. It provides also an approach where physical and psychological aspects of visual perception and persuasion are discussed. It aims to offer students an understanding of visual elements which are used to create meaning and to construct a strategy of shaping the public messages.
Teaching Methods:
1: Lecture, 2: Interactive Lecture, 15: Assignment
Assessment Methods:
A: Exam, C: Assignment, D: Experiment
Vertical Tabs
Course Learning Outcomes
| Learning Outcomes | Program Learning Outcomes | Teaching Methods | Assessment Methods |
| 1. Identifies core visual perception and persuasion concepts and theories. | 1 | 1,2,15 | A,C,D |
| 2. Defines visual perception and persuasion’s physical and psychological sides. | 1,2 | 1,2,15 | A,C,D |
| 3. Expresses persuasion skills’ techniques and strategies. | 7 | 1,2,15 | A,C,D |
| 4. Develops new persuasion skills by researches and discussions. | 6 | 1,2,15 | A,C,D |
| 5. Interprets academic researches in order to formulate strategically the social messages. | 4,10 | 1,2,15 | A,C,D |
Course Flow
| COURSE CONTENT | ||
| Week | Topics | Study Materials |
| 1 | General presentation and introduction of the course and the lectures. | |
| 2 | Introduction to Visual Perception and Persuasion | |
| 3 | Physical and Psychological definition of Visual Perception and Persuasion | |
| 4 | Physical and Psychological definition of Visual Perception and Persuasion | |
| 5 | Physical and Psychological definition of Visual Perception and Persuasion | |
| 6 | Visual forms and persuasion | |
| 7 | Visual Culture and persuasion | |
| 8 | Mid-term Exam | |
| 9 | Development of persuasion in visual, audible and linguistic texts | |
| 10 | Development of persuasion in visual, audible and linguistic texts | |
| 11 | Comparison of persuasion with manipulation | |
| 12 | Persuasion techniques and strategies. | |
| 13 | Research / Final Project; Presentation in class. | |
| 14 | Research / Final Project; Presentation in class. | |
| 15 | Research / Final Project; Presentation in class. | |
| 16 | Final Exam | |
Recommended Sources
| RECOMMENDED SOURCES | |
| Textbook |
Mirzoeff, N. (1999). An Introduction to visual culture.London: Routledge.
Styles, Elizabeth A. (2005). Attention, perception and memory: an integrated introduction. NY: Routledge. |
| Additional Resources | Brock, Timothy. (2005). Persuasion: psychological insights and perspectives. Sage Publications. 2nd Edition. |
Material Sharing
| MATERIAL SHARING | |
| Documents | www.coadsysexam.yeditepe.edu.tr |
| Assignments | www.coadsysexam.yeditepe.edu.tr |
| Exams | |
Assessment
| ASSESSMENT | ||
| IN-TERM STUDIES | NUMBER | PERCENTAGE |
| Mid-terms | 1 | 30 |
| Assignment | 2 | 10 |
| Final | 1 | 60 |
| Total | 100 | |
| Contribution of Final Examination to Overall Grade | 40 | |
| Contribution of In-Term Studies to Overall Grade | 60 | |
| Total | 100 | |
Course’s Contribution to Program
| COURSE'S CONTRIBUTION TO PROGRAM | |||||||
| No | Program Learning Outcomes | Contribution | |||||
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows the theories, methods, strategies and techniques in the field of visual communication design. | X | |||||
| 2 | Has the knowledge to use competently the communication media tools on a professional level. | X | |||||
| 3 | Analyzes and examines diversified cultural studies of visual communication design. | X | |||||
| 4 | Associates and interprets the knowledge related to the field with various disciplines. | X | |||||
| 5 | Designs and implements creative and authentic projects using his/her technological competence. | X | |||||
| 6 | Conducts distinctive projects using different strategies by the knowledge acquired from the field. | X | |||||
| 7 | Evaluates the knowledge and skills acquired from the field with a critical approach. | X | |||||
| 8 | Tracks field knowledge and communicates with colleagues by mastering a foreign language at least at European Language Portfolio B1 general level. | X | |||||
| 9 | Cares for the national and international ethical rules and standards in visual communication design. | X | |||||
| 10 | Performs an innovative and authentic thesis study by conducting academic researches contributing to the field of visual communication design. | X | |||||
ECTS
| ECTS ALLOCATED BASED ON STUDENT WORKLOAD BY THE COURSE DESCRIPTION | |||
| Activities | Quantity |
Duration (Hour) |
Total Workload (Hour) |
| Course Duration (Including the exam week: 16x Total course hours) | 14 | 3 | 42 |
| Hours for off-the-classroom study (Pre-study, practice) | 14 | 4 | 56 |
| Mid-terms | 1 | 30 | 30 |
| Assignment | 2 | 3 | 6 |
| Final Examination | 1 | 40 | 40 |
| Total Work Load | 174 | ||
| Total Work Load / 25 (h) | 6,96 | ||
| ECTS Credit of the Course | 7 | ||